Thoughts on startup marketing, software, and technology

A Commodity More Important than Money

Published November 7, 2014 - 0 Comments

I overheard an interview recently with a multi-millionaire.

He is young, lives in a mansion, has a helicopter that he lands on his a yacht for giant parties, etc., etc.

What do you think he said was the best thing about his wealth and financial success?


Freedom,” he said.

“Being able to do what I want with my time.”

He did not mention the fancy cars, mansion, yacht, hanging out with celebrities, or any of the other riches in his life.

Control over his time is the most important commodity to him.

For unlike money — time is limited.

Money you can always make more of. You can get another job, start a side-business, ask for a raise, publish an app or book, sell your stuff on eBay — and there are a million other ways of earning more dough.

Money is NOT the most important commodity.

Sure money is the most frequently debated, discussed, and obsessed over commodity in our culture. But that just makes it one more thing that is distorted within today’s American culture.

Ticking away the moments that make up a dull day 
You fritter and waste the hours in an offhand way. 
Kicking around on a piece of ground in your home town 
Waiting for someone or something to show you the way. 

You Will Die

No matter how rich, famous, powerful, successful, or beautiful you are — your time is numbered.

You will die.

This is why starting a business is such an amazingly powerful thing.

When you work for yourself, you gain more and more control over your time. If you can manage to break free of your slavery job, you will be able to gain complete control over your time.

Tired of lying in the sunshine staying home to watch the rain. 
You are young and life is long and there is time to kill today. 
And then one day you find ten years have got behind you. 
No one told you when to run, you missed the starting gun. 

What does this mean?

  • You can see your daughter play every game of her (undefeated, championship) volleyball game season
  • You can work on restoring that old pinball machine in the garage
  • You can take a book to the beach for the morning
  • You can help a friend in need
  • You can meet an old friend for mid-week hangout in Las Vegas
  • You can go to take your kids to a matinee after school and see the latest superhero movie
  • You can take a long hot two hour bath and rejuvenate your mind and body
  • You can regularly cook healthy meals for your family

This freedom is worth more than any paycheck because it invigorates your life with meaning, joy, soulfulness, and a greatly reduced level of stress as well.

  1. Who is going to be home for the new refrigerator delivery? That would be me.
  2. Who can take the kids to soccer practice? No problem…that would be me again.
  3. Can I take Friday off to prepare for our big Halloween party? Yes I can (and without worry or fuss).

So you run and you run to catch up with the sun but it’s sinking 
Racing around to come up behind you again. 
The sun is the same in a relative way but you’re older, 
Shorter of breath and one day closer to death. 

Most Companies Are Selfish

Maybe one day there will be more companies that provide such flexibility. But for now, it is still sadly rare to have a job that provides unlimited time off or even allow for flexible hours.

Even though everyone can understand the benefits this would provide (and the rather clear boost of employee happiness) — most organizations are amazingly selfish and self-centered.

Every year is getting shorter; never seem to find the time. 
Plans that either come to naught or half a page of scribbled lines 
Hanging on in quiet desperation is the English way 
The time is gone, the song is over, 
Thought I’d something more to say.

Start Your Business Today

In today’s world, most with this kind of freedom have their own businesses.

This is why you should start your side-project now.

How else are you going to break free of your chains?

Hopefully that project will blossom and one day you can replace your job with it.

More than likely it will take a few years to get to this level, so again I urge you to start now. Build it one brick at a time and eventually you will have a wall.

Action defeats inaction and at end of the rainbow is a pot worth more than a bucket full of gold. I know, because I have found it.

Feature photo by Kevin Dooley
“Time” lyrics are by Roger Waters