Thoughts on startup marketing, software, and technology

Entrepreneurial Success is Often Simply About Persistence

Published August 9, 2014 - 0 Comments
dont-give-up

“A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”

~ Elbert Hubbard

Entrepreneurial success is often simply a result of sticking something out.

Here is my example…

First let’s look at this chart. This is a sales chart of TribeBoost revenue from the beginning of the business through last month.

tribeboost-sales

“Patience, persistence and perspiration make an unbeatable combination for success.”

~ Napoleon Hill

That looks pretty encouraging, but let’s break this down in chunks to illustrate that it was not always that way.

Let me have you look at the first five months.

tribeboost-sales-first5

“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.”
~ Maya Angelou

Yikes! That is what we call “flat sales growth.”

How many people would have quit at this point? Maybe just lost a little bit of steam, stopped working as hard, stopped improving their offering…or worse.

Well I did not quit and look at the reward coming the next month.

Sales tripled on the sixth month of business. Sure the numbers are ridiculously small, but tripled sales are tripled sales. This was rejuvenating.

tb-sales-tripled

“Ambition is the path to success. Persistence is the vehicle you arrive in.”
~ Bill Bradley

But that big win was followed by a flat few months until another big win came my way.

tbsales-double

“Success seems to be largely a matter of hanging on after others have let go.”

~ William Feather

At this point there had been plenty of flat months, but overall things we going up. There had not been any downward growth.

And then this happened…

lower-sales

“You just can’t beat the person who never gives up.”

~ Babe Ruth

The first down month, followed by an increase and another down month. This is not looking good at all.

It is easy to think at this point, “Maybe this idea isn’t worth pursuing any more?”

Maybe it is time to give up the dream? Start focusing strictly on your day job. Go ahead and keep climbing the corporate ladder…

Well if you give up, this is what you miss out on. Look at what happened immediately after that poor stretch.

Some amazing traction took hold and did not let go.

tribeboost-sales-takeoff

“In the confrontation between the stream and the rock, the stream always wins – not through strength, but through persistence.”

~ Buddha

Wow, what a ride!

Right in the middle of this growth pattern it was clear that TribeBoost was worth putting all of my effort into. Clearly I could (and should) quit my day job based on the consistent growth rate.

For me that was a huge goal. It seemed unachievable and almost like a dream. With kids not too far from college, I could not quit my high-paying job for a business that was not generating serious revenue.

I wanted to work on challenges that interested me, on my own terms, and have more flexibility over my day -to-day schedule. That was the dream. But I could not do that without achieving some traction and growth first.

What is your goal? Are you going to invest in your own freedom and future?

Just remember that if you have a great service that solves a real problem — stick it out. I never let go of my own dream and kept chugging away. You should too.

Hopefully in the near future you can make it to where you want to be.

If I can do it, you certainly can too.

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

~ Zig Ziglar